4 причины, почему так важно изучать свои соревнования

4 причины, почему так важно изучать свои соревнования

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Category: Adventure
Например, если вы управляете косметическим брендом, и исследования показывают, что ваши конкуренты предлагают больше разнообразия, поэтому покупатели предпочитают их, вам нужно начать вводить новые продукты. Очень важно собрать отзывы клиентов о том, как улучшить ваши продукты. Обратная связь может быть собрана через различные каналы, такие как социальные сети, телефон или чат.
Исследование конкурентов позволяет вам улучшить ваши USP
Анализ конкуренции поможет вам улучшить ваши уникальные торговые точки. Например, если вы владеете брендом повседневной одежды для женщин и, изучая своих конкурентов, вы узнаете, что другие бренды продают свою одежду, подчеркивая низкую цену и модный дизайн, вы можете придумать разные уникальные торговые точки, такие как интернет-магазин, ежемесячные продажи и свежие поступления каждую неделю. Аналогичным образом, исследования конкурентов позволят вам создать USP для вашего нового продукта. Поэтому, прежде чем запускать свой новый продукт, вы должны тщательно проанализировать УТП своих конкурентов, чтобы придумать что-то лучшее.
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