Golf. Sales. Two disparate things?

Think again. Sales suggest the image of a person sitting relaxed in their chair and speaking into the speaker of their phone in a hurry, while golf conjures up an image of a green landscape punctuated with small water bodies. What a contrast! Not much if you paid attention!

Golf is all about patience. Gaurav Kumar recalls how he was initiated into golf by one of his mentors — Rahul Gupta. At the beginning, frustrated with his slow progress, Gaurav wanted to call it quits. His mentor, Rahul Gupta, prodded him to continue for just forty days, and if, even after forty days, Gaurav didn't like it, he can bring down the curtains once and for all. Gaurav fell in love with Golf on the twentieth day.

Golf is about making the right investment. It is not that you can just pick up a golf club and start swinging it at will. Before you walk into the middle of the field, you need to invest in the right golf club; you must practice before the round; you need to build the right relations with other players to learn from them; you need to invest in a caddy. No, golf is not about swinging your club right from the word go. Golf is about perseverance.

Sales too are about perseverance. You must make the right investment to get your sales right. Investing in CRM, building funnel, following up on prospects, etc. And, if nothing works, learn from your own mistakes and others' successes. Sales test your character. Golf builds your character.

There is much that can be gleaned from the game of sales and included in yours. All you need is the clarity of thought and imagination of a child.

Gaurav Kumar in his book, yokes together the game of golf with the strategies of sales and shows us the magic of creativity. Gaurav Kumar's book is full of lived experience. The book, in simple and apt language, gives your sales a boost and puts enough confidence in you to keep going during a rough patch.